Public Memory
Brand Design, Art Direction, Packaging
A fragrance brand inspired by memories of contemporary urban life. Public Memory’s first product is .readme, a perfume with notes of paper, yuzu, and aluminum.
The fragrance industry typically appeals to the aesthetics of the elite using frilly language and graphics. I wanted to depart from this canon by creating a fragrance with a direct tone that felt utilitarian and reflective of its fragrance notes.
I conceptualized the brand from the ground-up, designing its wordmark, business card, product label, packaging, and copywriting. I creative directed a photoshoot for the brand in collaboration with photographer and stylist Kyley Sneed.
Designed in Becca Leffel-Koren’s Branding & Identity course.
Exhibition Design, Print + Publication, Social Media
I assisted in design across all phases of the project, including the publication, exhibition graphics, print and digital promotional materials, and exhibition takeaways.
Agency: HOUR Studio
Design team: Mollie Edgar & Toby Albright
Publication photography: Nico Gardner
2025 Society of Typographic Arts Winner
AIGA 50 Books | 50 Covers of 2024 Winner
Spiral Jetty
Visual Identity
Considering Spiral Jetty’s remote location, most people understand the work through the lens of its often black and white documentation. Spiral Jetty’s identity system employs a monochromatic color scheme for this reason.
Perforation marks on the business card and poster offer a tactile element that mirror the work’s textural and dispersive qualities.
Edgar Miller: Anti-Modern, 1917–1967 & The Spaces We Call Home
Exhibition Design
I assisted in the design, production preparation, and typesetting of wall graphics, as well as social media assets and collateral.
Agency: HOUR Studio
Design team: Mollie Edgar & Tobey Albright
Exhibition Design, Copywriting, Curation
I began by designing a multiscriptual wordmark pictured above. I was fascinated by braille’s modular dot system and chose to interweave the corresponding English glyphs throughout it. The wordmark is designed to change form depending on the context, while always remaining in a similar grid-like structure.
I chose to render the title wall and posters in translucent acrylic to both allude to water and emphasize the exhibition’s understatement of visuals. The title wall features introductory text in both English and braille while keeping in mind braille formatting and ADA-compliant wall placement.
The promotional posters may stand alone or be viewed side-by-side to form a fully engraved image of Chozumaki by Nelo Akamatsu. The engraving is comprised of small dots, encouraging viewers to engage with the posters through touch.
Sidelined
Publication
I altered the primary images in the book into ASCII art and incorporated sheets of vellum as a means of literalizing language’s abstraction of reality. Both ASCII art and vellum obscure details of the visual content at hand. The use of prong fastener binding, varied column width, and a monospace typeface further emphasizes Jelinek’s diaristic, stream-of-consciousness tone.
Jelinek’s poem “Contempt” is incorporated into the book via an orange vellum bookmark that fits into the spaces between spread columns as a reflection of its similarly pessimistic tone to the primary text, “Sidelined.” Her more compassionate poem, “Love,” is incorporated through the tail end of the book on vellum sheets that gradually envelop the cynical voice of “Sidelined” positioned underneath.