Motion designer
Duration:
3 weeks
Sep 2024
Advisor:
Amy Auman
I was tasked with creating a short, looping Instagram reel to promote a typeface of choice. I decided to work with Ready Active Light by Plain Form.
Ready Active Light was inspired by biological growth processes observed at macro and micro scales. Because of this, I chose to animate its details and bigger-picture qualities through expansive, unfurling movements. Plain Form also designed this typeface with abstraction in mind. My reel therefore plays with varying levels of legibility and illegibility.
The audio is ALanis Scan2^ by Lockbox. The song’s echo-y rhythm aligns with the sense of exponential growth found in Ready Active Light.