SPIRAL JETTY


Duration:
4 weeks
February 2024

Poster Size:
16.5x23.4”

Business Card Size:
3x2.5”

Advisor:
Becca Leffell-Koren
For this project, I designed a wordmark for Spiral Jetty and applied it to a hypothetical business card and anniversary event poster. I chose to focus on the landmark’s characteristic erosion across time and space, which informed my wordmark’s typeface choice and dynamic weight shifts across the business card. Bodies of text are pushed to and exceed beyond frame edges to emulate continued dispersal of the landmark itself.

Considering Spiral Jetty’s hard-to-reach location, most people understand the work through the lens of its black and white photographic documentation. Spiral Jetty’s identity system employs a monochromatic color scheme for this reason.

Perforated lines on the business card and poster offer a tactile element that emulates Spiral Jetty’s textural and dispersive qualities.


©2024 Fiona Lyons-Carlson
Last Updated: Dec 2024